Analysing business performance with business analytics - Workshop 2018

My Offerings


KPIs, performance measures, benchmarks, balanced scorecards, there’s no shortage of feedback tools that can be employed in today’s organizations: But how much and what should be included? Some aspects of the enterprise are generic and cross all market sectors and industries, such as revenue streams and cashflow; some are specific, such as ore processing tailings measurement in mining. It is not helpful if we simply provide masses of facts and data.

Business Analytics (BA) focuses on developing new insights and understanding of business performance utilizing the data and statistical methods. In this workshop, you will learn the importance of business analytics and the main types of business analytics methods. You will also will explore tools that can be employed to support decision making and the business analytics process.

Key topics covered:

  • Understand business analytics and its application to managing business performance, including sales analytics, customer service analytics, financial analytics, pricing analytics
  • Apply business analytics and methodologies to financial and business data, such as risk & credit map analytics, transportation & logistics analytic
  • Explore data to find new patterns and relationships, e.g. Marketing analytics, Behavioural analytics, Communications & reporting analytics
  • Understanding results through statistical and quantitative analysis.
    Decision testing and forecasting, including skills & expertise analytics, supply chain analytics

Trainer profile:

Malcolm Furber, FCMA, CGMA, FInstD, CCMI FSAIM

Malcolm trained with ICI in the U.K. qualifying as a Chartered Management Accountant in 1978 and has undertaken post qualifying studies in Marketing at Bradford University, International management trends at Princeton (USA) and Strategic management courses at SBL/UNISA and the London Business school. He is a fellow of the Chartered Institute of Management Accountants (CIMA), the Institute of Directors of Southern Africa and the South African Institute of Management.

Malcolm has been in consulting for the last 11 years where he has predominantly been involved in business improvement assignments in both the private and public sector. He is currently Strategic Implementation Advisor at EthossDelphini where he is primarily involved in mergers and acquisitions, due diligence, company restructuring and turnarounds and Enterprise Performance Management.


Enjoy 10% savings when you register for any three or more workshops in the Finance for the Future Program 2018.

* The fee paid is non-refundable. Transfers must be advised in writing and received by CPA Australia at least five working days prior to the event date. Transfers can only be made once and are subject to workshops within Finance for the Future Program 2018.


  • Explore data to find new patterns and relationships
  • Explain why a certain result occurred through statistical & quantitative analysis
  • Experiment to test previous decisions
  • Forecast future results will greater levels of reliability


This workshop is suitable for directors, executives with responsibility of understanding core business data, mid-level accountants, controllers, operational managers and anyone who is interested in analysing business performance with business analytics.



3 hours