Overview
The workshop aims to provide you with an overview of business analytics application in different industries from the management point of view.
Key topics covered:
- Overview of Business Intelligence and Data Analytics
- Business analytics Application by Examples
- Introduction of Statistics Technique and Models in Business
- Application of Business analytics in different Markets
- Case studies of Business Analytics
Trainer profile:
Dr Anson Wong, Teaching fellow and program manager of MSc in Accountancy program of the School of Accounting and Finance, The Hong Kong Polytechnic University
Anson is a Ph.D holder and a Certified Practicing Accountant (CPA Australia). Her teaching and research areas include Financial Management, Asset Valuation and Financial Technology. Her publications are published at the pioneering industry journals e.g. Journal of Contemporary Accounting and Economics, Quantitative Finance, The Journal of Private Equity and The Journal of Investment. She also offers executive training courses and engages in consultation projects for various professional bodies and multinational corporations e.g. CPA Australia, The Hong Kong Institute of Bankers, Hong Kong Jockey Club, CLP Power Hong Kong Limited and Bank of China.
Objectives
- Understand the basic knowledge of business analytics application in different business sectors;
- Recognise how multinational firms make use of business analytics to support their decision making;
- Describe the process and necessary steps of business analytics application in practice;
- Identify the practical issues in business analytics application