Public Practice Program Intensive 2019 - Workshop

The Public Practice Program Intensive (PPPI) workshop is an integral part of the CPA Australia Public Practice Program. The program will help you achieve the level of skill and knowledge needed, along with the professional approach required, to manage and develop a successful public practice as a CPA.

My Offerings


MYOL access to 2019 Public Practice Program Intensive will cease at midnight on 1 April 2020. Candidates enrolled will not be able to access any Public Practice Program Intensive materials from this date onwards.

CPD hours: 24 on successful completion of assessment components (16 for attendance)

This two-day workshop presented by experienced practitioners focuses on critical practical issues that you will face in the establishment, day-to-day and growth phases of your business. By the end of this workshop you will have created a real-life business plan that you can implement as you embark on the next stage of your career.

Share ideas and engage with experts and peers, in an environment that provides you the best possible opportunity to establish a successful practice.

Session 1. Your Public Practice

Consider the motivations and goals of entering public practice. Examine the attributes, skills, and responsibilities required of a successful practitioner.

Session 2. Strategic Business Planning

Analyse the importance of strategic and business planning within your practice and commence the first stage of constructing your individual business plan.

Session 3. Financial Considerations for Your Practice

Explore the financial issues you will encounter when starting a new practice or buying into an existing practice, and learn how to implement value based fees.

Session 4. Growing Your Business

 Design and implement a marketing plan to help you achieve your long term business goals.  Learn how to assess growth opportunities and risks, discuss promotional opportunities, branding, and set targeted key performance indicators (KPIs) for your business.

Session 5. Ethics, Quality Controls, Risk Management

Examine the many ethical dilemmas facing accountants in public practice today and emphasises the importance of risk management in your practice. Understand CPA Australia’s quality review process.

Benefits of attending

  • Develop a real life practical plan you can execute to successfully enter Public Practice
  • Learn from experienced practitioners and network with peers and colleagues
  • Understand CPA Australia’s expectations of practitioners
  • Understand your role in developing the profession
  • Find out how CPA Australia can assist you in your practice

Important note regarding attendance

To successfully complete the course candidates must attend the full program, including all topic presentations and the cocktail function. The cocktail function will run from 5.15PM -7.30PM on Day 1 of the workshop. Failure to attend may result in compulsory attendance at a future workshop for any sessions missed.


The Public Practice Program Intensive workshop comprises three assessment components which candidates must successfully complete to pass the Public Practice Program and apply for their CPA Australia Public Practice Certificate. These are

  • A pre-attendance questionnaire (must be completed 5 business days prior to the workshop)
  • An ethics exam (multiple choice)
  • Development of your strategic business plan (post class)

Candidates enrolled into this workshop are bound by the Rules and Regulations  governing the program.


Upon completion of this workshop, you should be able to; 

  • develop a strategic business plan & marketing plan to establish and grow your business
  • develop pricing strategies for charging clients whilst ensuring the financial viability of your practice
  • consider the ethical issues affecting public practitioners 
  • ensure you establish a robust risk management strategy to manage any challenge/issue which may arise
  • establish and/or grow your professional network


Members who are CPA or FCPA and are enrolled in or have passed the distance learning component of the Public Practice Program. 

NZ Members

For any of our NZ members interested in attending please contact NZ office.

P: +64 9 913 7450




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