The SAP CRM module provides an organization with the tools to obtain, retain, and grow profitable customer relationships. An organization can use this module to effectively plan and manage marketing, sales, and service campaigns as well as analyze related processes. SAP CRM supports the entire customer relationship cycle, beginning with customer contact, through to order fulfillment, customer service, and reporting.
This course will focus on the marketing, sales, and service modules of SAP CRM and will introduce the learner to some of the basic features of SAP CRM. It also includes demonstrations of some of the more common activities related to the customer relationship cycle.
Recognise procedure for adding appointments to the Marketing Calendar
Recognise how CRM's segmentation tool facilitates the management of marketing resources
Recognise how to create a campaign
Recognise the procedure for creating mail for a marketing campaign
Recognise the process for creating a lead
Perform marketing tasks using CRM Marketing applications
Recognise the process for creating an opportunity
Recognise the process for creating a quotation
Perform sales tasks using CRM Sales applications
Recognise the process for creating a service order
Identify the components of the service cycle
Recognise the procedure for determining whether the service performed is under warranty
Perform service tasks using CRM Service applications
Individuals who plan to use SAP's Business Suite 7 applications to perform basic business functions within their organizations