Successful negotiators have the ability to persuade others that their interests are important. But they don't achieve this by ignoring the interests of the other party. Instead, they frame and adapt their interests to reflect the other side's viewpoint. This course identifies the value of persuasion in negotiations and highlights strategies to help you be persuasive in negotiations. It also covers techniques for effectively dealing with difficult people in negotiations.

This online course forms part of the SkillsNet short course suite.

Learning objectives

  • Strategies for being persuasive in a negotiation
  • Use persuasive strategies in a negotiation
  • How to deal effectively with difficult people in a negotiation


Any individual who wants to develop negotiation skills

60 Minutes

365 Days