Analysing customers – who they are and what contributions they make to profits – is important for the overall financial performance of a business and helps inform decisions into the future.

This course will help you understand the steps to analyse your customer’s profitably by focusing on the profits generated by each customer or class of customer.  By having this information at your fingertips, you will be equipped to work with others in the management team to determine appropriate strategies for your customers into the future.

Key topics:

  • A deeper look at customer revenue and costs
  • Adopting an ABC approach to customer-related costs
  • Practical steps in customer-profitability analysis
  • Performing a customer-profitability analysis

This one hour online course forms part of the FastClass short course suite.

Learning objectives

  • Explain reasons for revenue and cost differences between customers
  • Describe how taking an activity-based costing approach to analysing customer-related costs can improve an organisation’s understanding of the costs of servicing its customers
  • Implement steps in performing an analysis of the profitability of different customers
  • Determine appropriate actions to be taken based on a customer-profitability analysis

Audience

This online course is suitable for management accountants, financial managers and financial controllers within corporate, small to medium organisations, NFP and public sector.

365 Days

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