Why put time and effort into preparing, writing, and presenting a business case for new projects? Why not just talk to the manager and get his approval for the project? The answers to these questions lie in the fact that organizational budgets for new projects are typically very tight and, as such, your project will be competing against other projects for funding. Without a written business case, your chances of persuading decision makers within your organization to implement your new project idea, instead of a competing project, stand little chance. This course prepares learners interested in the development of effective business cases. You will learn what a business case is and when one is used, what research you need to do before you start to write a business case, and what information should be included in your business case. Finally, you will learn how to plan and position your business case to maximize its effectiveness.

This online course forms part of the SkillsNet short course suite.

Please note this course is only available to CPA Australia members.

Learning objectives

  • Identify the benefits of writing a good business case
  • Identify the purposes of developing a business case
  • Identify the features of a business case and its development that are influenced by corporate culture
  • Recognise why it is important to research your business case
  • Determine the scope of a business case in a given scenario
  • Identify the benefits of defining the scope of the business case
  • Distinguish between the potential benefit types of a proposed project in a given scenario
  • Effectively manage stakeholders in a given scenario
  • Identify the benefits of correctly identifying the decision makers
  • Identify the methods you should use to convince decision makers
  • Identify the advantages of dividing a business case into clearly identifiable sections
  • Recognise examples of appropriate project titles
  • Recognise the information that should be included in the executive summary
  • Identify examples of mission statements that contain all the recommended elements
  • Identify appropriate objectives to be included in the business case for a given scenario
  • Identify the information that should be included in the main body of the formal proposal

Audience

Managers and experienced business professionals

150 Minutes

365 Days

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