Understanding your customers' expectations and behaviors is essential to implementing a successful customer-focused service approach. But how do you get to the core of what your customers truly value? This course explores what customers value from a service perspective and how to identify their needs and expectations. It also examines how you can use customer relationship management tools to help identify and manage customer expectations in order to maintain competitive advantage.
This online course forms part of the SkillsNet short course suite.
Please note this course is only available to CPA Australia members.
Managers and leaders who want to develop their skills for approaching and implementing customer-focused service strategies