Business plans are created for many different reasons – to get funding for a project, to evaluate future growth, or to fulfil strategic initiatives. But many plans go out of date before they're even complete.

Ongoing analyses of the internal and external environments are important to help keep plans relevant. This course describes how to carry out an internal analysis, including the assessment of your organisation's market strategy, resources, organisational structure, and financial position. It shows how understanding internal factors can guide you in writing a business plan that reflects the strengths and resources of the organisation.

For an optimal experience please check the minimum computer system requirements.

This online course forms part of the SkillsNet short course suite.

Please note this course is only available to CPA Australia members.

Learning objectives

  • Describe how the results of an internal analysis inform a business plan
  • How to conduct an external analysis
  • Identify market influences that may affect your business plan
  • Determine how a SWOT analysis affects a business plan in a given scenario


Business leaders, professionals, and managers who want to gain or refine their skills for planning and developing strategic business plans

60 Minutes

365 Days