Having a distinctive brand is essential for success in a competitive business environment.
Description
A brand is the business’s reputation and the perceptions clients have of it, so a business’s success is strongly linked to its brand.
Having a defined brand and brand strategy is important to achieving business objectives including how you want people to feel about the business and how to attract the right clients and staff. An engaging brand is one that talks about the business itself but is also clear to potential clients on the benefits available to them.
The purpose of this module is to take you through the key steps to develop an effective brand strategy. It demonstrates how various elements like logos, visuals, culture, online presence and client experience all contribute towards your brand.
Key Topics
- Your brand strategy
- Competitor brand analysis
- Creating your brand
This course consists of one online course and one online assessment.
This module is one of a series within the Marketing component of the My Firm. My Future. Framework. It is designed to complement other learning modules in the My Firm. My Future. Suite.
Learning objectives
- Identify the benefits of building a strong brand.
- Analyse the brands of your competitors.
- Create a brand for your business.
Audience
This course is suitable for SME business owners and accountants advising business owner clients.