Description
About CPA Australia Micro-credentials
CPA Australia’s Micro-Credentials are based on technical and non-technical competencies and align to our Accounting and Finance Capability Framework. Our partner, Credly, will provide you with a digital badge on successful completion of the assessment. Your digital badge allows you to demonstrate your capability and achievement, and can be placed on your LinkedIn profile, digital CV or email signature.
About Pricing Strategies for Creating Customer Value
Customer value depends on the subjective appreciation of a product/service realised by a buyer/user and this subjective appreciation is then translated into their willingness to pay for the value received. This courses will look at various emerging trends for organisations to increase their value propositions to existing and new customers and discuss various customer value types, which can be both tangible and intangible.
You will learn how to carry out the key steps in pricing a product to create customer value, which is the main revenue driver of any organisation.
This course is highly interactive with activities, videos and simulations to keep you actively engaged.
Key topics
- Customer Value
- Learn how organisations can create value for their customers and the various types of customer value. - Customers, competitors and costs
- Discover the first four key steps of the pricing process - identifying ideal buyers, performing competitor research, determining costs and computing customer lifetime value. - Pricing techniques and strategies
- Learn about the final three key steps of the pricing process - selecting an appropriate pricing strategy, using the best-fitting pricing model and implementing, experimenting and learning.
This course consists of one online course, a downloadable PDF learning manual and one online assessment.
The assessment will be subject to security measures such as identification verification and webcam monitoring. Please ensure you read the Assessment and security policy and system requirements prior to making your purchase.
Learning objectives
- Apply appropriate techniques to analyse an organisation’s environment, customers and costs to create customer value.
- Apply appropriate pricing techniques and strategies for organisational product pricing.
Audience
This course is suited to accounting professionals looking to learn more about pricing strategies and how best to implement these to improve their organisation’s customer value creation.