Description
Marketing plans are important because they drive sales and bring in new clients. A marketing plan will help formulate and cement your strategy, your marketing budget, marketing platforms and who to target in your messaging.
A marketing plan provides a tactical roadmap or systematic approach for implementing your marketing activities and helps you ensure that these activities align to the overarching business strategy.
The purpose of the module is to provide planning tools, techniques and tactics to help you prepare and implement marketing activities. It will also help determine if a business is equipped to develop a marketing plan internally or if an external marketing strategist should be engaged.
Key Topics
- Retention and acquisition strategies
- Channels of engagement
- Creating the marketing plan
This course consists of one online course and one online assessment.
This module is one of a series within the Marketing component of the My Firm. My Future. Framework. It is designed to complement other learning modules in the My Firm. My Future. Suite.
Learning objectives
- Create a marketing plan that aligns with your strategic plan.
- Determine client retention and acquisition tactics and balance them within your marketing plan.
- Determine the best marketing channels to reach your target market and ideal clients.
Audience
This course is suitable for SME business owners and accountants advising business owner clients.