CPA Australia has partnered with Harvard Business School Publishing to curate a collection of leadership courses specifically for professionals looking to develop greater customer focus, customer value and marketing.
Overview
CPA Members only
CPA Australia has partnered with Harvard Business School Publishing to curate a collection of leadership courses specifically for professionals looking to develop greater customer focus, customer value and marketing.
In today's business climate, it's not enough to offer excellent products or services. Competitive advantage lies in how an organisation continuously creates value for its customers. This interactive online course pack will help you to use customer knowledge to deliver additional value and ultimately boost profitability, build a customer-focused team, conduct customer research and apply the basics of marketing so you can better service customers inside and outside of your company.
In each lesson, you'll learn the key management concepts with a mix of content, videos, infographics, and downloadable tools. You can then use the real-word scenarios, self-tests and assessments to measure your understanding.
This collection includes two topics:
- Customer focus
- Marketing essentials
Click here for more information about each topic.
CPA Australia handles your personal information in accordance with the CPA Australia Privacy Policy. By proceeding you will be redirected to an external website to access the training module.
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We may provide links to websites operated by third parties. We are not responsible for the privacy practices or the content of such websites which will be governed by their own privacy policies to which you are advised to refer.
Your satisfactory completion of the training module may be recorded against your CPD hours.
Audience
New and experienced managers develop greater customer focus, customer value and marketing.