CPA Members only
CPA Australia has partnered with Harvard Business School Publishing to curate a collection of leadership courses specifically for professionals looking to develop greater customer focus, customer value and marketing.
In today's business climate, it's not enough to offer excellent products or services. Competitive advantage lies in how an organisation continuously creates value for its customers. This interactive online course pack will help you to use customer knowledge to deliver additional value and ultimately boost profitability, build a customer-focused team, conduct customer research and apply the basics of marketing so you can better service customers inside and outside of your company.
In each lesson, you'll learn the key management concepts with a mix of content, videos, infographics, and downloadable tools. You can then use the real-word scenarios, self-tests and assessments to measure your understanding.
This collection includes two topics:
- Customer focus
- Marketing essentials
To help you transfer the learning back to your business, this collection includes a copy of a Harvard Business Review Case Study as an added bonus with expert commentary and business insights.
Click here for more information about each topic.
